Conceptual Phase—Desired Performance Attributes

As you construct a new building, plan a renovation, or simply purchase an innovative product, your performance objectives will significantly affect how you choose innovations. For example, if your goal is to reduce water use, you may focus on low-flow plumbing fixtures or perhaps an efficient plumbing layout to minimize waste. If your goal is to replace worn-out flooring in a high-traffic area, you may choose a material that is highly durable or perhaps that is easy to clean. If you are building a new home in an area with high tornado risk, you will probably consider innovations that provide structural durability and resilience. Considering how you want your building or product to perform and the level of performance you want to achieve will help focus scope and design.